If I pick up a book with spaceships on the cover I want spaceships. If I see one with dragons I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.
One can decide that the principal role of knowledge is as an indispensable element in the functioning of society and act in accordance with that decision only if one has already decided that society is a giant machine.
