You treat a kid with respect and as an adult you talk to them as if they're smart people. But you don't throw at them the trappings of adulthood and you know the darker stuff.

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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.