The question I love to get asked is: 'What's the hardest part of your job?' And literally the answer is probably real sad but it's to just to be me. Like it's really hard because I think people you know have a set idea of what a pop star should be.

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I think any new technology that helps connect and create social cohesion is great. But at the end of the day you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.