Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.
I protest that if some great Power would agree to make me always think what is true and do what is right on condition of being turned into a sort of clock and would up every morning before I got out of bed I should instantly close with the offer.
