Science has yet to isolate the Godiva Chocolate or Prada gene but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

science isolate godiva chocolate prada doesn weakness pricey woven according study identical twins labor sales things tastes temperaments already birth

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