There is no nonsense so gross that society will not at some time make a doctrine of it and defend it with every weapon of communal stupidity.
Their very conservatism is secondhand and they don't know what they are...
The whole system of society tells you what to do.
Anybody who is running a marathon or doing a walkathon doing a fundraiser for their school their company by far it's guaranteed the easiest and most fun way to quickly set up a fundraising campaign and send it around to your friends and family.
