The keys to brand success are self-definition transparency authenticity and accountability.
There's an adage that is an apt description of the new dynamic at work...
You can take Elvis. You can take Marilyn Monroe. Success and fame will not be...
Don't get me wrong - I've gone to a club. But I'd much rather be with my close friends at home or a concert or on a trip. I'll go dancing with my grandma. She likes to cut a rug!
