Social media is not about the exploitation of technology but service to community.
There's an adage that is an apt description of the new dynamic at work...
If we had had the right technology back then you would have seen Eva Braun...
The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims one turns as it were instinctively to long words and exhausted idioms like a cuttlefish squirting out ink.