Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
There's an adage that is an apt description of the new dynamic at work...
If we had had the right technology back then you would have seen Eva Braun...
It's definitely a dream come true to be recognized and to be able to sign autographs. But it's also a lot of hard work and can be draining. If you don't know already you will quickly learn who your real friends are.
