Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

advertisers thinking radically enough technology instead trying neuroscience approach thinking about parts brain haven activated before these experiences bring capabilities brain

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Steven Patrick Morrissey Music

I think there are unseen powers who don't want pop music to be anything other than glorified Madonnas.

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