Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

advertisers thinking radically enough technology instead trying neuroscience approach thinking about parts brain haven activated before these experiences bring capabilities brain

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Kevin Bacon Movies

I don't watch the movies I make so I haven't seen 'Footloose' since it came out. You see this young hungry actor it's pretty fun. I was the only one they screen tested. It was an attempt by the director and producer to talk the head of the studio into hiring me because they didn't want me.

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