Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

advertisers thinking radically enough technology instead trying neuroscience approach thinking about parts brain haven activated before these experiences bring capabilities brain

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Joni Mitchell Happiness

I don't understand why Europeans and South Americans can take more sophistication. Why is it that Americans need to hear their happiness major and their tragedy minor and as jazzy as they can handle is a seventh chord? Are they not experiencing complex emotions?

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