In an age of social media and content being key it's important to change the mold where you have $100 000 to $150 000 for one video. I hired some guys that are young just out of college and we used some new far-less-expensive cameras and technology to make videos.
Personally I just think rap music is the best thing out there period. If you look at my deck in my car radio you're always going to find a hip-hop tape that's all I buy that's all I live that's all I listen to that's all I love.
