You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.
When we were at peace Democrats wanted to raise taxes. Now there's a war so Democrats want to raise taxes. When there was a surplus Democrats wanted to raise taxes. Now that there is a mild recession Democrats want to raise taxes.
