They're trying to tell us that we're not right so we have to buy their products. The number one cause of mental illness is not knowing who you are and you can't know who you are if you don't spend time honoring yourself and living in the present.
I know lots and lots and lots of vegetarians who think it's perfectly all right to kill animals for food to eat but don't do it because they think all the ways in which it's done are wrong.