If you travel to the States... they have a lot of different words than like what we use. For instance: they say 'elevator' we say 'lift' they say 'drapes' we say 'curtains' they say 'president' we say 'seriously deranged git.'
People are more violently opposed to fur than leather because it's safer to...
There's no need to travel further. The Los Angeles area is big enough for us.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.