Science doesn't in the slightest depend on trust. It depends completely on the belief that you can demonstrate something for yourself.
It's easier to change what you do than people think it is. If you don't...
The betrayal of trust carries a heavy taboo.
We shouldn't build a technology to colour or grey out what people say. The media in general is balanced although there are a lot of issues to be addressed that the media rightly pick up on.
