There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?
I love grocery shopping when I'm home. That's what makes me feel totally normal. I love both the idea of home as in being with my family and friends and also the idea of exploration. I think those two are probably my great interests.
