Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best provide them with encouragement stimulus and make them feel that they are an integral part of the company's mission.
The first question which the priest and the Levite asked was: 'If I stop to help this man what will happen to me?' But... the good Samaritan reversed the question: 'If I do not stop to help this man what will happen to him?'