The government's view is that the best time to announce bad news news that it doesn't want the public to dwell on is late on a Friday when it will wind up in the Saturday papers which if you were readers then the week day editions. A holiday weekend is even better.
In terms of the romantic kind of lead I just never enjoy those movies very much. Maybe they'll come to interest me more as I get older. I doubt it but maybe. Romantic comedies tend to be for me an oxymoron.