Behind every small business there's a story worth knowing. All the corner shops in our towns and cities the restaurants cleaners gyms hair salons hardware stores - these didn't come out of nowhere.

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We're as clever as we think we are but we'll be a lot cleverer when we learn to use not just one brain but to pool huge numbers of brains. We're at a level technologically where we can share information and think collectively about our problems. We do it in science all the time - there's no reason why we can't do it in other endeavors.