What today's business reality makes clear is that brands cannot survive in a society that is failing economically socially ethically and morally.
There's an adage that is an apt description of the new dynamic at work...
Our competition for American business is no longer in the next county or the...
In Fargo they say well that's a job. How well do you get paid? For example for this book I was written about in Entertainment Weekly and it was kind of cool because my mom asked me if Entertainment Weekly was a magazine or a newspaper.