The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

social business marketplace effectively forcing brands engage consumers basis something meaningful often takes value finds expression profit cause

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Niccolo Machiavelli Good

There are three kinds of intelligence: one kind understands things for itself the other appreciates what others can understand the third understands neither for itself nor through others. This first kind is excellent the second good and the third kind useless.

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