There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward even if it requires learning new skills. Kindle is an example of working backward.
I'm not a political person. When I start to get into it it just upsets me. I feel so powerless when it comes to politics. So I've just decided to be non-political and very very pro-soldier.