Can you design a Rorschach test that's going to make everyone feel something every time - and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
Urban conservationists may feel entitled to be unconcerned about food production because they are not farmers. But they can't be let off so easily for they are all farming by proxy.