I think there's a suspicion in the South of people putting on airs. You see it in most successful Southern politicians but you also see it in someone like Richard Petty who may be a multimillionaire stock car driver but he's also beloved because he has a nice self-deprecatory way about him.

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While eschewing emotion - and its companion vulnerability - Obama should be careful not to sacrifice empathy the 'I feel your pain' connection that sustained Clinton. This connection is the shorthand people use to measure their leaders' intentions. If people believe you're on their side they will trust your decisions.