The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
There's an adage that is an apt description of the new dynamic at work...
You do have to change things as warfare changes.
An artist needn't be a clergyman or a churchwarden but he certainly must have a warm heart for his fellow men.
