I've spent as much as 30 grand on a watch but it's not about flaunting my wealth. I don't have many extravagances but watches are my biggest one. I must have 30 of them now. I've been collecting since the age of nine when I won a black TAG in a karting event.
People under the influence of cults is similar to that we observe in addicts. Typical behaviour for both includes draining bank accounts neglecting children destroying relations with family and losing interest in anything except the drug or cult.