I think it's harder for people than it should be. But as more and more of us become carbon neutral and change the patterns in our lives to be part of the solution instead of part of the problem we are now beginning to see the changes in policy that are needed.
Every time I copy something I can draw it for the rest of my life. But research is so painful - I mean just opening up a magazine looking for a picture of a car or looking out the window looking for a car is just hard!