To effectively communicate we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other and how they can achieve the kind of freedoms that they're interested in.

Polite and velvety leaders who take care to avoid bruising others are generally not as effective at forcing change.

With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Effectively change is almost impossible without industry-wide collaboration cooperation and consensus.

In order to effect great change we need to look at how we can help those in our own communities as well as globally.

Everybody talks about wanting to change things and help and fix but ultimately all you can do is fix yourself. And that's a lot. Because if you can fix yourself it has a ripple effect.

Satire doesn't effect change.

On some campuses change is effected through nonviolent or even violent means.

It's not just the kid who's spent every penny from his job to upgrade his car to tell the world he cares about sports cars it's also the person driving around in a fuel-conscious hybrid electric car because it's more a message to the world than an effective means of saving fuel to be quite honest.

The negative effects of combat were nightmares and I'd get jumpy around certain noises and stuff but you'd have that after a car accident or a bad divorce. Life's filled with trauma. You don't need to go to war to find it it's going to find you. We all deal with it and the effects go away after awhile. At least they did for me.

Consider the perverse effect cap and trade has on altruistic actions. Say you decide to buy a small high-efficiency car. That reduces your emissions but not your country's. Instead it allows somebody else to buy a bigger S.U.V. - because the total emissions are set by the cap.

I accept the Old Testament as more of an action movie: blood car chases evacuations a lot of special effects seas dividing mass murder adultery. The children of God are running amok wayward. Maybe that's why they're so relatable.

The automobile both a cause and an effect of this decentralization is ideally suited for our vast landscape and our generally confused and contrary commuting patterns.

Some people want fame popularity and huge sales. I've always hoped to have a really long career. So I've tried to make each of my creative decisions and business decisions to allow for longevity. As a side effect I got really famous and really big. I didn't realize the two could go together.

It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope that means 86% is dependent on raw talent fickle business cycles the quality of the product you're selling and often pure dumb luck.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.

In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

The business schools reward difficult complex behavior more than simple behavior but simple behavior is more effective.

Start with good people lay out the rules communicate with your employees motivate them and reward them. If you do all those things effectively you can't miss.