The advertisers who believe in the selling power of jingles have never had to sell anything.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.
There is no advertisement as powerful as a positive reputation traveling fast.
The trouble with us in America isn't that the poetry of life has turned to prose but that it has turned to advertising copy.
Nothing except the mint can make money without advertising.
This is our commitment to users and the people who use our service is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that.
I know that campaigns can seem small and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message believe me - so am I.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
It is not unprofessional to give free legal advice but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
Advertising is legalized lying.
Yahoo! is the only company with both scale and leadership in branded and search advertising.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
Advertising must respect the intelligence of its audience and if it does not prompt them to think it will be instantly dismissed.
Chess is the most elaborate waste of human intelligence outside of an advertising agency.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Advertisers also know that humor can help bond us to their product.