Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

The relationship between the media owner their relationship isn't strictly with people and audiences. It's also with advertisers and that's the most relationship in radio in fact it pays the bills.

The advertisers who believe in the selling power of jingles have never had to sell anything.

That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Advertisers also know that humor can help bond us to their product.

In day-to-day commerce television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise not the shows. The shows are merely the bait.