We created a line of pet food called Nutrish that's made to human standards and 100 percent of the proceeds go to animal rescue. One of our top-tier donors is the ASPCA and they help us challenge animal shelters all across the country to get more animals placed in homes.
The great thing about it is in Hollywood certain people are very good at keeping their lives and who they are very private. I've never met anybody as down to earth and cool in Hollywood than Matt Damon.