I like to browse in occult bookshops if for no other reason than to refresh my commitment to science.
Quite often I can be in a bookshop standing beneath a great big picture of myself and paying for a book with a credit card clearly marked John Grisham yet no one recognises me. I often say I'm a famous author in a country where no one reads.
Just as predatory animals follow a similar general design and behave in similar ways so organizations especially those in competition with one another must follow certain design principles if they are to succeed and prevail.