I think any branding for me is band-related. It's really weird to get used to the exposure because I am a naturally introverted person and I'm not exactly social. Occasionally I can get comfortable enough to talk but I spend a lot of my days not talking especially when I'm at home and not on tour.

Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.