I remember driving to North Carolina when I was a little girl in a snowstorm to get down to my mom's family in the Carolinas. There were chains on the car - it was the late sixties - and we were just singing in the car. Christmas carols.
Academics often discount the value of top-rated sports programs in helping to develop a campus life and in contributing to the overall success of a college or university. Like it or not the sports programs a college or university has are the front page of that university.