Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Shockingly a University of Pennsylvania study says the number of young people addicted to gambling - largely due to increased exposure to the Internet and Internet gambling - grew by an alarming 20 percent between 2004 and 2005 alone.