Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.

My hope is that people will be repulsed by the character's complete lack of ethics and obsession with consumerism - that's what I was saying about the difference between the character's message and the film's message.

The folly of endless consumerism sends us on a wild goose-chase for happiness through materialism.

The family wage has been eroded by the same developments that have promoted consumerism as a way of life.

It is the logic of consumerism that undermines the values of loyalty and permanence and promotes a different set of values that is destructive of family life.