One does not leave a convivial party before closing time.
After you have exhausted what there is in business politics conviviality and so on - have found that none of these finally satisfy or permanently wear - what remains? Nature remains.
Some people want fame popularity and huge sales. I've always hoped to have a really long career. So I've tried to make each of my creative decisions and business decisions to allow for longevity. As a side effect I got really famous and really big. I didn't realize the two could go together.