If I pick up a book with spaceships on the cover I want spaceships. If I see one with dragons I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.
I'm glad I was born when I was. My time was the golden age of variety. If I were starting out again now maybe things would happen for me but it certainly would not be on a variety show with 28 musicians 12 dancers two major guest stars 50 costumes a week by Bob Mackie. The networks just wouldn't spend the money today.