When theology erodes and organization crumbles when the institutional framework of religion begins to break up the search for a direct experience which people can feel to be religious facilitates the rise of cults.
There is a great interest in comparative religion and a desire to understand faiths other than our own and even to experiment with exotic cults.
The figure a poem makes. It begins in delight and ends in wisdom... in a clarification of life - not necessarily a great clarification such as sects and cults are founded on but in a momentary stay against confusion.
People under the influence of cults is similar to that we observe in addicts. Typical behaviour for both includes draining bank accounts neglecting children destroying relations with family and losing interest in anything except the drug or cult.