Men go into marriage with virtually no expectations whatsoever. Ten years later the men are delightfully surprised to find out that it's actually kind of nice and the women have sort of had to take a nose dive from what they thought it was going to be.
Poetry is that art which selects and arranges the symbols of thought in such a manner as to excite the imagination the most powerfully and delightfully.
Political folk talk a lot these days about 'messaging' - a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive - i.e. 'Our messaging is designed to show we care.'