You don't want to be too cool. But you don't want to be too dorky. Still I find it so much better to see a guy at a club being a dork and having fun than trying to be sexy.
But if the choice is a cool president and 8 or 10 percent unemployment in a declining economy and a country that seems to be going in the wrong direction and structural unemployment for young people at 50 percent I'd rather have a dorky president who fixed those problems.