A lot of companies have chosen to downsize and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers they would continue to open their wallets.
The downfall of the industry seems to actually be good for art. I think the industry will find their way once the focus shifts from its greed-based origins downsizes and begins to support creative visions that speak to our times and shifting ideals.
Just as we reject racism sexism ageism and heterosexism we reject speciesism. The species of a sentient being is no more reason to deny the protection of this basic right than race sex age or sexual orientation is a reason to deny membership in the human moral community to other humans.