I got fitter when I did 'Joseph and the Amazing Technicolor Dreamcoat.' I wore a loincloth - that's a lot of motivation!
Consider the perverse effect cap and trade has on altruistic actions. Say you decide to buy a small high-efficiency car. That reduces your emissions but not your country's. Instead it allows somebody else to buy a bigger S.U.V. - because the total emissions are set by the cap.