What I do deny is that you can build any enduring society without some such mystical ethos.
'Untitled' is a time machine that can transport you to 1992 an edgy moment when the art world was crumbling money was scarce and artists like Tiravanija were in the nascent stages of combining Happenings performance art John Cage Joseph Beuys and the do-it-yourself ethos of punk. Meanwhile a new art world was coming into being.
For whatever reason maybe it's because of my story but people associate Livestrong with exercise and physical fitness health and lifestyle choices like that.