I've spent as much as 30 grand on a watch but it's not about flaunting my wealth. I don't have many extravagances but watches are my biggest one. I must have 30 of them now. I've been collecting since the age of nine when I won a black TAG in a karting event.
Your real self - the 'I am I' - is master of this land the ruler of this empire. You rightfully have power and dominion over it all its inhabitants and all contained in its realm.