We were called The Toilets originally - we were flushed with success.
I never viewed money as being 'my money' I always saw it as 'the money.' It's a resource. If it pools up around me then it needs to be flushed back out into the system.
Maybe humans are just the pet alligators that God flushed down the toilet.
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.