Fudging the data in any way whatsoever is quite literally a sin against the holy ghost of science. I'm not religious but I put it that way because I feel so strongly. It's the one thing you do not ever do. You've got to have standards.
I have a hotline to the tabloids. When I get up in the morning I call the Star and the last thing at night I call them. I want them to have the inside track.