The most impactful way consumers can assert their power is to become mindful shoppers giving their dollars only to socially responsible companies. In today's world of social media and smart phones this is easy to do.
We all have a responsibility to volunteer somewhere and I'm lucky that I get the education and get taken to places to see what's out there and see what's happening and to then be a part of it in hopefully an impactful way.
It is funny because the guy who is my boss now Howard Stern has a similarity there. He got big being a regular guy. He wasn't the greatest looking guy in the world.