I have a great respect for incremental improvement and I've done that sort of thing in my life but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

The government is also looking at further benefits including enhanced capital allowances the use of Tax Incremental Finance and extra help from UK Trade and Investment on inward investment and trade opportunities.

From year to year environmental changes are incremental and often barely register in our lives but from evolutionary or geological perspectives what is happening is explosive change.

I'm not asking any of you to make drastic changes to every single one of your recipes or to totally change the way you do business. But what I am asking is that you consider reformulating your menu in pragmatic and incremental ways to create healthier versions of the foods that we all love.