More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.

If you read history you will find that the Christians who did most for the present world were precisely those who thought most of the next. It is since Christians have largely ceased to think of the other world that they have become so ineffective in this.

Republicans would have preferred the court overturn the health care bill an act that would have underscored Obama's biggest liability - the perception among voters including those who like and trust him that he has been ineffective.

Other countries such as Israel successfully employ behavior detection techniques at their airports but the bloated ineffective bureaucracy of TSA has produced another security failure for U.S. transportation systems.

Much education today is monumentally ineffective. All too often we are giving young people cut flowers when we should be teaching them to grow their own plants.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.